Taking immersive spherical images just got a whole lot easier. Small enough to jam in your pocket, the Theta streamlines the process of taking spherical images with no need to compose your shot in any way. Just hold it at any angle and hit the button. Unlike a standard photograph, you can fully control and explore the resulting image. Move around the picture and experience photography in a whole new way. And, if you’d like to share your resulting masterpiece, blast it off to your smartphone via the baked-in WiFi, and then one tap whisks your image over to Twitter, Facebook or Tumblr. Available to purchase on September 17th. $399.